What is Phoopin you may ask. It’s an app that allows you to add a bit of code to your opt-in button. So rather than you potential customer having to fill in their name and email, their phone opens up an email asking you for more information.

It’s turning marketing on its head. Instead of you trying to get their information they are asking you for it. The whole conversation is turned around, they have initiated the dialogue with you. phycological it’s you helping them rather having to give you something.